How The Marlboro Man Made Marlboro The Biggest-Selling Cigarette In The World?

When Leo Burnett, who (along with David Ogilvy) is considered to be a pioneer of modern advertising, was approached to "reposition"...

Why Do We Tell Stories?

Of all beings on earth, man is the only creature who tells stories. Ever since we are born, and all through those years till we reach the...

A Sweet Little Peek Into Scotland

There's a trail in the Scottish Highlands that separates from the highway and winds into a quiet village. There, beyond the village,...

A Splendid Spot in Bombay

After a day's long work in Bombay, when sun prepares to dip, head out to Apollo Bunder. But don't go to any of the lounges in the Taj...