Why Businesses Are The Most Virtuous Entities In The World

The Oxford English Dictionary (OED) defines the word “virtuous” as: having or showing high moral standards. Therefore, the concept...

Ardeshir Irani: The Man And His Bombay Movies

Let me put things in perspective. 1905. A brand new century had just begun! India was waking up from her stupor. A long, tough battle,...

How The Marlboro Man Made Marlboro The Biggest-Selling Cigarette In The World?

When Leo Burnett, who (along with David Ogilvy) is considered to be a pioneer of modern advertising, was approached to "reposition"...